SENSE OF PLACE

Interior design is not just about making space "look more artistic". It is enhancing spaces, based on harmoniously combining existing elements of the surrounding environment with principles in interior design to create a space that is fresh and modern.

OUR PRINCIPLES

As a result, we’ve made some important DESIGN principles that embody our new direction as a Modern hospitality design studio.

CONTEMPORARY DESIGN SOLUTIONS THAT OUTLIVE FASHION TRENDS

CONTEMPORARY DESIGN SOLUTIONS THAT OUTLIVE FASHION TRENDS

Fundamentally, contemporary design will focus more on space rather than arranging objects separately. The layout of contemporary design is relatively simple but sophisticated and is made up of lines, shapes or extremely bold colors.

These core elements bring in freshness and thoughtful beauty to the whole design.

ENHANCEMENT OF ARCHITECTURAL ELEMENTS IN INTERIOR DESIGN

ENHANCEMENT OF ARCHITECTURAL ELEMENTS IN INTERIOR DESIGN

The interior and exterior are not separate but combined. No matter which methods we use to express our ideas in space, the coherence in design from outside to inside is still fundamental.

Excellent interior design is profoundly beautiful only when it highlights and inherits the beauty of the surrounding architectural features.

USING THE BALANCE OF SPACE TO CREATE HIGHLIGHTS

USING THE BALANCE OF SPACE TO CREATE HIGHLIGHTS

The highlight element is one of the key points to focus on and characterizing the space. Usually, the main spot will appear in the conspicuous area and attracts visual attention, but also connected with the whole surrounding.

The principles of composition help designers express ideas into space. Sometimes the highlight is created by the contrast or complementary elements of space.

DESIGN DEPTH THAT REVEALS ON SECOND SIGHT

DESIGN DEPTH THAT REVEALS ON SECOND SIGHT

The intent of the intelligent designer is not only expressed in the object itself, but also in how to appreciate the object by arrangement, reflected or shadow effects.

These effects create many layers, many ways to relish space and objects. At the same time, the designer also creates a connection and interaction between people and space.

SENSIBLE LIGHT BALANCE DURING DAY AND NIGHT TIME

SENSIBLE LIGHT BALANCE DURING DAY AND NIGHT TIME

Light is an indispensable part of the design because it can define a space both physically and aesthetically.

On the other hand, lighting in the interior creates more feelings than just a functional light, which helps represent the ideas and express feelings in the space. The adjustment light during day and night time would change the emotion continuously as well as emphasize the beauty of the shape.

With good lighting, we can enjoy both day and night. 

SMART AND KNOWLEDGEABLE MATERIAL EMPLOYMENT

SMART AND KNOWLEDGEABLE MATERIAL EMPLOYMENT

Material is an extremely important element in the design. A thorough understanding of the material and how to use them effectively will contribute to the beauty of space. Using the right materials helps optimize the value of performance as well as engage the senses of viewers.

Designers do not only use materials properly but also use them as a language to tell their emotional stories.

REFERENCE TO SURROUNDING CULTURAL FRAMEWORK AND CRAFT TRADITIONS

REFERENCE TO SURROUNDING CULTURAL FRAMEWORK AND CRAFT TRADITIONS

Each region, area or even a group of people contains different cultural and traditional values. Qualified interior designers will learn about those values ​​and beauty of that region, apply them to their work, thereby upgrading a common beauty space to become unique and impressive with organic imprints.

A SUSTAINABLE, LOGIC CONSTRUCTION WITH COST EFFECTIVE

A SUSTAINABLE, LOGIC CONSTRUCTION WITH COST EFFECTIVE

The material selection in constructions not only aims at aesthetics but also being sustainable and minimizing the impact on the environment.

Each selected material must be specialized for a position in space and type of building. If used properly, it will maximize the function and beauty, furthermore, extend the material life, reduce costs in project operation and maintenance.